Link

Wells Fargo launching into brand journalism with ‘Wells Fargo Stories’

Wells Fargo launching into brand journalism with ‘Wells Fargo Stories’

Hoping to connect with its customers beyond debits and credits, Wells Fargo & Co. (NYSE:WFC) on Tuesday unveiled a new self-published online magazine calledWells Fargo Stories.

Using an emerging tactic known as brand journalism, San Francisco-based Wells is using the website to promote interesting stories about its employees, its customers and the communities in which it conducts business. The site resembles a feature magazine, with photos, videos and articles about Wells Fargo. 

The site launched with a  blog post from Chief Executive John Stumpf.

One response to “Wells Fargo launching into brand journalism with ‘Wells Fargo Stories’

  1. All the PR in the world wont make Wells Fargo look like normal people who care about normal people. This is an act of desperation to ward off the unimaginable evil done by Wells Fargo. Wells is going to have to do better than this to ward off the impeccably bad PR they have deservingly earned by their evil deeds. Cough Cough Gage A lot!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s