FOR HIGH-ROLLING special interests looking to make an impression at the presidential conventions next month, one option is to pay a lot of money to a media outlet. Lobbyists for the oil industry, for instance, are picking up the tab for leading Beltway publications to host energy policy discussions at the convention, including the Atlantic and Politico.
And for the right price, some political media outlets are even offering special interviews with editorial staffers and promotional coverage at the convention.
The Hill newspaper, which is sponsoring events at both the RNC and DNC, offers sponsors “a turnkey and custom experience,” including a “Thought-Leader Luncheon” moderated by The Hill’s editorial staff and the luncheon sponsor, who also gets to “curate a list of participants from politics, government, media and industry”.
Sponsors who pay $200,000 are promised convention interviews with The Hill’s editorial staff for “up to three named executives or organization representatives of your choice,” according to a brochure obtained by The Intercept. “These interviews are pieces of earned media,” the brochure says, “and will be hosted on a dedicated page on thehill.com and promoted across The Hill’s digital and social media channels.” Our inquiries to The Hill went unanswered.
The Economist, along with its subsidiary CQ Roll Call, similarly offers convention sponsorship packages. Sponsors can share lunches or dinners “with top policy experts from CQ Roll Call and The Economist” that are livestreamed “so your reach extends beyond the room.” According to the website advertising the packages, sponsoring a meal is also good for “getting your CEO publicity — we’ll film an interview segment after event concludes.” The Economist/CQ Roll Call did not respond to our inquiries.